Your small business can reap many benefits from having a newsletter to offer to your current customers or potential clients. See the top three reasons why you should offer an ezine (electronic magazine) to your mailing list subscribers to help increase your profits and utilize this effective form of small business marketing.
Without your customers, you would have no business. Keeping in contact with your clients enables you to continue your relationship with them. You will also have the opportunity to easily offer discounts, coupons, special subscriber only sales, introduce new products or services, and encourage referrals.
Gain New Customers
Using an ezine can assist in turning a one time visitor to your web site or store into a client for life. People tend to shop around and compare companies, products or services before deciding to purchase. If these same people see that you offer a free newsletter, you are giving them an opportunity to learn additional information about your business and products or services. Once you have shown them how great your company is, you will have them hooked.
Show Your Expertise
You know your business inside and out. No one else knows more about this than you. You are the expert. Grow your relationship with your clients by sharing some of your knowledge and win over potential clients by showing you have the answer to their problems.
Running your business does not leave you with much time for an additional marketing technique; however, offering an e-zine for your subscribers can be very profitable. Just keep in mind the following tips:
- Keep it short – include a tip or two, some information about a product or service, and offer a coupon or discount.
- Send it out weekly, bi-weekly, or monthly. More often than that will tend to aggravate your subscriber base and possibly cause them to unsubscribe.
- Write several ezines at one tip and set them up to be sent them out automatically on your desired dates. You could even write a year’s worth at one time.
- Offer easy sign up form on your website for your subscribers.
Begin using this effective small business marketing technique and realize the potential increased profits you could be receiving.