3 Benefits to Using a Newsletter For Your Small Business Marketing

Your small business can reap many benefits from having a newsletter to offer to your current customers or potential clients. See the top three reasons why you should offer an ezine (electronic magazine) to your mailing list subscribers to help increase your profits and utilize this effective form of small business marketing.

Continued Contact

Without your customers, you would have no business. Keeping in contact with your clients enables you to continue your relationship with them. You will also have the opportunity to easily offer discounts, coupons, special subscriber only sales, introduce new products or services, and encourage referrals.

Gain New Customers

Using an ezine can assist in turning a one time visitor to your web site or store into a client for life. People tend to shop around and compare companies, products or services before deciding to purchase. If these same people see that you offer a free newsletter, you are giving them an opportunity to learn additional information about your business and products or services. Once you have shown them how great your company is, you will have them hooked.

Show Your Expertise

You know your business inside and out. No one else knows more about this than you. You are the expert. Grow your relationship with your clients by sharing some of your knowledge and win over potential clients by showing you have the answer to their problems.

Running your business does not leave you with much time for an additional marketing technique; however, offering an e-zine for your subscribers can be very profitable. Just keep in mind the following tips:

  • Keep it short – include a tip or two, some information about a product or service, and offer a coupon or discount.
  • Send it out weekly, bi-weekly, or monthly. More often than that will tend to aggravate your subscriber base and possibly cause them to unsubscribe.
  • Write several ezines at one tip and set them up to be sent them out automatically on your desired dates. You could even write a year’s worth at one time.
  • Offer easy sign up form on your website for your subscribers.

Begin using this effective small business marketing technique and realize the potential increased profits you could be receiving.

MLM Business Opportunity Network Marketing – What You Should Know

So you want to know where to go to make money with an MLM business opportunity in network marketing. You will go to many websites that will try to persuade you to sign up with them and they will show you how to succeed.

The truth to all of this network marketing business is that you need to do real work to achieve real results. There are many scams out there and there are many reputable companies. Pick a company that you are passionate about and learn the business inside and out.

Business Opportunity

Many companies that have a service or sell a product will offer affiliate commissions if you sell them. The MLM companies realize the power of direct sales and business by referrals. This is often the cheapest and easiest way for them to start a business and to experience growth. They do not have to spend millions of dollars on up front advertising. They can just pay people to sell their product AFTER the product is already sold. This is great for them because the sales person is motivated by the sale and the company does not have to spent any money until their is already a sale.

The business opportunity for the sales person is a great opportunity only if you have the correct knowledge on how to sell and how to recruit people into your business. This is the most important part. The company does not care if you sell a couple packages and then quit of give up. They will just have more people sell and do the same thing.

You see, it is really up to you to be successful and grow your own business. This is also nice because you are working for yourself and you should be growing your own list so if the company goes out of business you can refer a different product or service to your list of people

A lot of people do not realize that this takes some time and a great deal of work in the beginning. This will all pay off in the future.

Compensation

The payment plan for these MLM businesses are very attractive when looking at the possible growth and income you will make by selling products and services. Realize the work and commitment involved in selling the products. This takes great endurance and patience.

MLM companies always pay on multiple levels and reward you for the performance of the people that you sponsor beneath you. This is very important. Many people become really successful because of the performance of others. Essentially they are earning money while they sleep because people are working for them all the time.

This only happens when you are a great leader and are able to duplicate your success with others. I would highly suggest before getting into an MLM system to review training systems and learn how to market effectively.

Four Tips to Funding a Business Start-Up on a Shoestring

Are you unsure about whether or not to start your business because of lack of start-up funds? Many small and home business owners face this very issue in the beginning. Do not get discouraged — there are lots of ways you can fund your start-up business on a shoestring.

The first thing to remember is that there are endless numbers of success stories of shoestring businesses making it big.

One of my clients, back when I was running a web hosting business, started a baby sling company from her kitchen table. She simply purchased fabric and thread and used a sewing machine she already had to create a sling that was comfortable for her, and her baby. She really did not even plan to start a business.

But after getting rave reviews from friends and strangers at the grocery store, she started selling her slings online.

Today, she is a well-known sling maker whose products have been in big box stores and who sells thousands of dollars a day from her website.

Be encouraged and know that you can build a successful business from scratch, but you have to be focused and never willing to quit.

The second suggestion that many who have been in your shoes suggest, is not to quit your job until your business begins showing a profit. All too often, new business owners are enamored with the idea of owning and running a business and quit their day jobs, only to discover that funds run short fast. Then they are forced to take extreme measures, or look for another job.

Next, you have to truly know your business inside and out. How much money will it cost to run your business? You should complete a business plan, which will tell you if your business idea will be a feasible one or not. Research similar businesses and find out what kinds of profits and losses they are seeing.

Finally, if you find that you still need some financial backing but you do not want to borrow money from a financial institution, find a few investors. Present your business idea, along with your prepared business plan and research to trusted friends and colleagues and request their financial backing for your start-up business. Many times you will be able to obtain this kind of monetary help from those who believe in your business and want to see you succeed.

How to Grow Your Business Using Trade Shows

Anybody that has ever been to a trade show can tell you the same thing; it can do wonders for your business.  It is a great way to reach new customers, unload some existing merchandise, not to mention a place to meet great contacts  But if you want your business to succeed at the next trade show, the first thing you will need is a strategy.  You will have to develop a plan on how to set up your area, what promotional items you’ll pass out, and consider the overall presentation and image that you’ll be promoting.  If you follow these basic concepts, not only will you make more money promoting your brand at a trade show, but you will rapidly increase your business in the process.

The first thing you’ll want to do is to figure out your presentation.  How will you be promoting your business visually?  If you don’t have the right look, and some cool promotional items to pass out, your trade show experience could be a massive failure.  But with the right set up, your business could have a solid presence.  You’ll first want to secure a few nice tables, and put them together, and find a nice cloth or covering to put over them.  You’ll want to have some signs of your business, or even a nicely embroidered logo will do the trick.  You’ll want something that catches the eye, but is not too gaudy; you want your business to look classy, but approachable.

It is also important to have a trained staff there, representing your business and ready to sell.  When you are flooded with new customers, new clients, and new contacts, it can be pretty overwhelming, that is why you will need a trained staff there to help you manage the booth.  You’ll want to move quickly, but be thorough with your conservations and dealings.  Also, have a note taker or a secretary nearby writing down different people’s numbers and names to keep track of all the information.  Train your employees accordingly so that they can deal quickly with customers, yet be able to explain your business inside and out. 

At a trade show, whether you are there promoting your business, or looking to sell off some merchandise, make sure you don’t underestimate the importance of free handouts.  If you have the right promotional item or gift, it can do wonders for your trade show presence.  There are so many different products to grab people’s attention that something free, but interesting, might just be what it takes to put your booth over the top, and give your business great success at the next trade show to come.